Year: 2007



The harsh Saudi Arabian climate has seemingly dictated that its people be incarcerated in a juxtaposition of empty climatically controlled containers, or, in other words, the mundane mall. Until, that is, the King's Road Mall was forged. This massive 40,000m2 building covers a whole block on one of Jeddah's main artery, with a dense program of various retail stores, restaurants, leasable offices, a gas station, two department stores and even a mosque. Curvilinear forms containing all the retail functions create a hovering vision of an urban environment: streets, blocks, plazas, and promenades, all lined with retail units. A truly green project, the sustainable structure is self-ventilated and surprisingly requires no air conditioning within the public spaces. The raised structure channels natural ventilation through the building's underbelly into a series of atriums, mixes with the cooled air of the retail units, then sweeps up the accumulated hot air and propels it out from operable skylight (stack effect).

Project Name: King Road Mall
Designers: SOMA
Location: Jeddah, KSA
Date of Completion: Proposal
Gross Floor Area: 40,000 Square Meters
Building Type: Retail
Main Materials: Glass
Setting: Urban