Located in Times Square, N.Y.C, the site presented an exceptional opportunity for Soho Properties to develop a hotel due to its proximity to a highly populated tourist destination.

The particular zoning regulations of the site forced the massing to adjust to specific sky exposure planes – which ultimately leads to the common ‘layer cake’ building seen in the area. SOMA’s desire to differentiate the project from the surrounding fabric, led to a series of volumetric shifts in order to optimize different sky exposure planes.

The disparate program elements are expressed in these shifting volumes of the massing with each volume containing a distinct program. The shifts in the volumes allow for green-roof decks at each terrace.